Erin just returned from a two week vacation to Japan. She was overcome with how beautiful the landscapes, buildings, temples and shrines were throughout the country and found many of the cultural differences fascinating. From a design perspective she couldn't help but notice how language effected the format of menu boards and books. Since
Japanese characters are read vertically from right to left the design elements change to accommodate this structure. For example, the cover of the book is on the "back" of the book and the menu board slats are simple vertical slats instead of horizontal. It is often the subtle details when traveling that can make the experience so rewarding.