In the spirit of giving this holiday season, Fyfe Design donated their time and services to a good cause: Hearth Shares.
Hearth Shares is a non-profit company that partners with participating restaurants in Greater Boston. Diners are invited to add a $1 donation to their table's bill, post-tax, during the month of December.
Money raised goes to local charities working to end homelessness in Greater Boston. And because sponsors cover all the administrative costs, every penny of every dollar goes directly to helping families and individuals move from the shelters and streets into permanent housing.
A simple action, donating $1, warranted one simple design solution that needed to appeal to multiple audiences — the restaurant owners and managers, the restaurant servers and ultimately the clientele and customers making the donation. While satisfying the needs of each user the printed piece also needed to be cost effective, flexible, clear, distinctive, but not compete with the restaurant experience. These are standard design considerations for what appears to be a simple, easy solution.
39 restaurants in the greater Boston area are participating in Hearth Shares program this year and already thousands and thousands of dollars have been raised. We look forward to hearing of the continued success of this program over the holidays and ultimately the people it will help. Best wishes for a healthy new year.