Last year, within six months, we designed wine labels, a course catalog, annual reports, numerous logos, and a limited edition book to name a few.
Applying logos we have designed, as signage, is great fun for us. From awnings and light-boxes to basic window vinyl, it makes a difference for the visibility of your shop. We were thrilled to get this photo from Fred boutique in Greenwich CT. We ordered the window vinyl and they did an amazing job with the installation. Well done to the Fred ladies for tackling that tricky task.
Fyfe Design was on press recently for the Northeastern University College of Engineering Magazine. We have enjoyed designing this magazine for the last 6 years, and it is always a thrill to see this size job go to print.
The 2013 magazines were printed at Flagship Printing Press on their 8 color Komori UV press. It was the first time the magazine printed with UV and we were excited about the quality it brought to the job.
We are thrilled to see our friend and client Dan Greenspan featured in the Boston Globe. We enjoy working with clients on their new business ventures especially when we enjoy their product too. Dan's bread is delicious and hearty. It disappears quickly around our house whether eaten plain, with butter, or cheese. Yum.
Designing logos is a challenging task, but we enjoy the process, working with our clients and seeing the style and personality of a logo develop or transform. The solution often appears simple, clean and "easy" however hours of work are spent refining, editing, and tweaking. A logo needs to work small on an ad or business card and at the same time large on an exterior sign or billboard. The color needs to be consistent for use on the web, for digital printing and in paint colors. And most important the logo needs to speak to an audience and be memorable, as it is often the first impression for a business.
At Fyfe we've designed hundreds of logos over the years. One of our most recent logo designs is for a new restaurant, 80 Thoreau, that is opening in Concord, Massachusetts this spring. 80 Thoreau's menu will be a mix of New England ingredients and traditions embellished with French techniques. If you are in the neighborhood, stop by for a bite to eat this spring.
We have more logos in the works so watch for new updates to our portfolio.
Erin just returned from a two week vacation to Japan. She was overcome with how beautiful the landscapes, buildings, temples and shrines were throughout the country and found many of the cultural differences fascinating. From a design perspective she couldn't help but notice how language effected the format of menu boards and books. Since
Japanese characters are read vertically from right to left the design elements change to accommodate this structure. For example, the cover of the book is on the "back" of the book and the menu board slats are simple vertical slats instead of horizontal. It is often the subtle details when traveling that can make the experience so rewarding.